Radio-Canada Should Foot the Bill for $400,000 Expense on Consultations

June 11, 2013

For Immediate Release


June 11th, 2013


Radio-Canada Backs off on Rebranding Plan but Should Foot the Bill for $400, 000 Expense on Consultations


Ottawa, ON – Larry Miller, MP for Bruce-Grey-Owen Sound, voiced his displeasure with the plan that was put forward by Radio-Canada to rebrand their French language programming to “ICI”. It was certainly a welcome announcement that this plan has since been stopped. However, Miller says that the taxpayers should not have to bare the expense.


Radio-Canada has reportedly spent about $400,000 on external consultations that were held during the planning stages of the rebranding idea. Radio-Canada, being a part of the CBC, is already funded by the Federal Government. Miller states that $400,000 should be withheld from transfer payments to the CBC in light of this expense.


“Canadians have voiced their concerns with this idea of rebranding and have stated that the Canadian Broadcasting Corporation should be just that; Canadian in all regions of the country,” said Miller. “Taxpayers should not have to foot the bill for this foolish expense. This $400,000 should be paid for internally by the CBC, perhaps from the wages of the President of the corporation.”


The announcement of rebranding was met with stiff criticism and even drew in criticism from companies outside of Canada including The New York Times. The rebranding plan was set to commence on August 19th, 2013.


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